Branding: Gardner Psychological Services

For the above logo, the owner/doctor wanted a crisp look with bold color that still conveyed a welcoming feel. As a psychological service, they needed a logo primarily for the website and business cards, something to grab attention. The owner wanted a graphic that conveyed “showing the way” or getting people pointed in the right direction. A compass was just that and a crisp, clean graphic worked with the modern feel. The handwritten script shows an easy feel, something home-like. The bold yellow tagline is bright but still light and ties the whole together.

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