Branding: Blended Basket

For the above logo, the co-owners wanted a logo that helped identify the business in a visual way while still keeping it fun. As a hospitality and gift based business they needed a logo primarily for the website and business cards- something that people would be seeing over and over again.

A font based graphic that conveyed the alcohol based gift baskets was key to distinguish the name from other brands. The handwritten script shows an easy feel, something home-like while the whimsical bubbles and olive pin this brand to drinks. Basket was kept purposefully neat and trim to showcase the gift basket portion of the brand while highlighting ‘blended’.

Bold colors like Bloody Mary- a muted tomato red, Olive Green- a nod to the classic drink pairing and Wrought Iron – a softened black balancing the brights.


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