Youth sports, refreshed.

The sport of swimming is a grind. Early mornings, sometimes late nights and often, during the long 3-5 day meets, both. Southeastern Swim Club commissioned me numerous times to build their highlighted events with branding and apparel.

Usually at youth sports events, you’ll see the same clip art generated generic “sports” icons plastered onto a t-shirt. For swimming, it’s often a silhouette in the form of someone performing the Butterfly stroke. Boring and unrecognizable amongst the other hoodies. For this event, I went Cali. Bold, bright, off-brand colors of coral, sky blue, and sunny gold with an early 90’s twist on graffiti typography.