The Particle Engineers™

Tasked to develop a cohesive brand identity for the product UltraMod™, the sub-brand The Particle Engineers™, the event launch at ADLM, and all under Bangs Laboratories, a niche scientific lab renowned for its creative and innovative approach to microspheres and microparticles.

The product launch centered around ADLM, a national trade show that brings thousands of physicians, laboratory specialists, and scientists. The microsite within their website needed to reflect Bangs visionary approach to supporting this community by not just providing the beads, but offering specific customizations. Bangs Labs traditionally whitespace centric and modern style was refreshed with bold and striking visuals on a dark green space.  The branding elements specific to stakeholder requests included a central figure: a microsphere composed of gears showcasing the infinite engineering possibilities available with UltraMod™.